Job Search: 8 Tips and Tricks

A man and woman looking over a resume

Looking for a job in today’s marketplace is challenging. More than ever, you need to set yourself apart from other candidates if you want to be successful. This begins with your job search strategy. The following job search tips will help you to create the right job search strategy, job search effectively and maximize your chances of landing the job you want.

  1. Research first. Resume second. Most people think the first step in a job search is writing your resume. However, your job search should begin with research. Before you begin writing your resume, you need to know yourself, your industry and your potential employers. Evaluate your job search goals, what you have to offer employers and what your chosen industry is looking for.Research the answers to the following questions:

What skills and experience do you bring to employers?

What skills are needed to work in your field? What are the trends and salary range for the job you want?

What are specific employers in your field looking for in a candidate?

  1. Build your job search tool kit. Building a complete tool kit is the next step in your job search. Your job search strategy should incorporate all of the following tools:


Cover letter


Thank You Letters


Business Cards

Social Media Sites

Database of potential employers

Documentation of your job search activities

A 50-second networking statement

Whether you’re applying for a job posting online, or at a networking event, with these tools in place, you’ll be ready for any situation.

  1. Find where the jobs are and connect. When you’re job searching, you need to discover where those job openings are and connect with the right people at those organizations.

    The top three places to find a job are:

Informational interviews. Contact organizations that you’re interested in, and request a 15-minute informational interview. This will help you learn more about the organization, your field of interest, and most importantly get in front of hiring managers, who may remember you when a job opening becomes available that fits your skills and experience.

Follow employers on social media. Social media is a great way to find a job. Consider the following statistics:- 1 in 6 workers used social media to get hired.
– Almost 90% of job seekers have a profile on a social media
– 54% of all job hunters use LinkedIn, Twitter or Facebook to find jobs.Which organizations would you like to work at? Research potential employers and follow them on social media. You’ll be notified of any job openings. You should also connect with employers on LinkedIn and set up Google alerts for those organizations you’re following.

Online job boards. Online job boards remain one of the most popular ways to find out about job openings. Be sure to check them regularly.

  1. Personalize your resume and cover letters. In your research, look at job titles and postings. Identify the words that are used and incorporate action words and descriptions in your resume and cover letter. Make sure your resume and cover letter are personalized for each job you’re applying for.
  1. Google yourself. Many employers will Google you before hiring you so you want to make sure your online and social media presence makes the best possible impression. Before you embark on a job search, Google yourself to see how you come across online.
  1. Set a schedule. You should make job searching your job. If you’re looking for full-time employment, try to spend at least five hours a day on your job search.
  1. Practice makes perfect. Before you land a job interview, get a friend or family member to do a mock interview with you. This will allow you to practice your interview skills so when you get that important interview call, you’ll be ready.
  1. Be patient. Remember that finding the right job takes time and that success never goes in a straight line. Your job search probably won’t take you directly from Point A to Point B. Your path may zig-zag and take you to unexpected places before you reach your destination.

Sheridan’s Faculty of Continuing and Professional Studies (FCAPS) offers a wide range of free professional development workshops. Visit for more information on how Sheridan can help you on the path to a successful career.

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